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Carries digital information that can be accessed via NFC smartphones, as well as marketing information
February 25, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
Diageo plc, a world leader in beverage alcohol, and Thin Film Electronics ASA (Thinfilm), a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype JOHNNIE WALKER BLUE LABEL “smart bottle” that will be unveiled at Mobile World Congress, taking place March 2-5, 2015. The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfi...
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